A small percentage of the advertising we see and hear is product advertising

BPM systems include advanced features such as enhanced process modeling, simulation, execution, and monitoring, providing a high level of flexibility while reducing costs.

a. true b. false

A firm plans to use a defensive core strategy of monetize, harvest, and divest, with the strategic objective of maximizing cash flow. Which of the following strategies is the firm most likely to implement as a part of its core strategy?

A) build customer retention B) enter new related markets C) develop new markets D) manage for cash flow E) improve customer loyalty