When a speech that is well-suited to the expectations of a particular occasion, it has the quality of

A) decorum.
B) positive ethos.
C) identification.
D) resonance.
E) empathy.

A

Communication & Mass Media

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As an opponent in value argumentation, to gain an advantage from the benefit of

presumption, what must you do? (a) Be aware of how the value object is presently viewed in the field or by the audience. (b) Investigate what opinions have been formed about the value object, particularly those of respected authorities in the field. (c) Determine what value standards (criteria) are used to judge the value object and what controversies exist about the value object at the present time. (d) All of the above

Communication & Mass Media

In the Central Information Processing Route, the receiver consciously and directly focuses on the persuasive communication while mentally elaborating on the issues and seeking more information

Indicate whether the statement is true or false

Communication & Mass Media