In the Central Information Processing Route, the receiver consciously and directly focuses on the persuasive communication while mentally elaborating on the issues and seeking more information

Today is Dudley's first day of employment as manager of Hill of Beans, a popular coffee house.  Describe the phases of socialization he has to look forward to.  Be sure to define each phase and highlight communication by offering examples of some typical interactions he may have at each stage in the process. 

What will be an ideal response?

Thought leadership is one of the goals for professionals and brands to achieve in their respective industries. What are some examples of content that would fall under this category?

A. blogger relations B. twitter chats C. social selling updates D. white papers and tutorials