There are four possible global marketing strategies, one of which is a global strategy, which involves offering ________
A) a standardized product and a customized message
B) a standardized product and a standardized message
C) a customized pricing strategy and a standardized message
D) a customized product and a standardized message
E) a customized product and a customized message
B
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On an episode of ER, one of the doctors asked a nurse for a Nitrolingual Pumpspray, which is used for acute relief of chest pain caused by angina. The free appearance of the product on the show gave its small manufacturer some needed publicity. This was an example of how positive publicity can result from which of the following?
a. show sponsorship b. product placement c. product promotion d. product advertising
What promotional efforts would a marketer be likely to employ if the communication objective was to create desire for the product?
What will be an ideal response?