What promotional efforts would a marketer be likely to employ if the communication objective was to create desire for the product?
What will be an ideal response?
When the marketer's communication objective is to create desire for the product, he would probably use flashy advertising spreads in magazines, endorsements of well-known celebrities, and sex appeal to create positive attitudes toward the brand.
Business
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Middle managers are highly dependent on information from external sources that supply news of market trends and the strategies of competing corporations
Indicate whether the statement is true or false
Business
Which of the following accounts normally does not have a debit balance?
A. Accounts receivable. B. Cash. C. Building. D. Capital Stock.
Business