On an episode of ER, one of the doctors asked a nurse for a Nitrolingual Pumpspray, which is used for acute relief of chest pain caused by angina. The free appearance of the product on the show gave its small manufacturer some needed publicity. This was an example of how positive publicity can result from which of the following?

a. show sponsorship
b. product placement
c. product promotion
d. product advertising

Ans: b. product placement

Business

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Problem orientation refers to an open-minded view of new ideas, behaviors, or solutions

Indicate whether this statement is true or false.

Business

Which of the following is NOT a reason that nonprofits traditionally have lower salaries?

a. The culture of many nonprofits is one of sacrifice b. donors expect revenues to go for services, not salaries c. All nonprofits have small budgets d. Nonprofit work is sometimes viewed as "women's work" and is historically underpaid e. Scandals about extravagant salaries or outrageous perquisites at organizations such as the United Way or the Smithsonian Institution have put pressure on nonprofits to keep executive salaries low.

Business