A current ratio that has increased from the prior period indicates an improvement in the company's ability to pay its current debts

Mason's is a supplier of specialty chemicals to a number of companies. The company previously supplied just three big clients, but the CEO is considering targeting the small business market

Selling to small businesses presents a huge opportunity, he says, but some board members disagree, saying it also presents huge challenges. Explain the challenges the firm might face in targeting small businesses.

Which of the following is a major tool used by PR professionals?

A) standardized global advertising B) market penetration C) news D) bait-and-switch strategy E) product packaging