Which of the following is a major tool used by PR professionals?

Before selecting a targeting strategy, marketers should ________

A) select media for an advertising campaign B) develop segment profiles C) compare target markets D) implement a positioning strategy E) finalize the marketing mix

A salesperson who goes into a negotiation process without any preparation is likely either to lose the sale or to:

A) make concessions to the buyer too quickly B) create a win-win solution for both parties C) sell a product that lacks superior benefits D) give the prospect too much information E) promote the competition's product