Mason's is a supplier of specialty chemicals to a number of companies. The company previously supplied just three big clients, but the CEO is considering targeting the small business market
Selling to small businesses presents a huge opportunity, he says, but some board members disagree, saying it also presents huge challenges. Explain the challenges the firm might face in targeting small businesses.
The small business market is large and fragmented by industry, size, and number of years of operation. Additionally, small business owners are notably averse to long-range planning and have an "I'll buy it when I need it" decision-making style.
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A. Exoneration. B. Subrogation. C. Reimbursement. D. Contribution.
Media monitoring services are used to measure word-of-mouth and are able to provide firms with reports on editorial tone, type of story, and frequency
Indicate whether the statement is true or false