Media monitoring services are used to measure word-of-mouth and are able to provide firms with reports on editorial tone, type of story, and frequency

To measure the effectiveness of advertising as a promotional tool, the sport marketer should evalute impact on sales, image, and consumer awareness.

a. true b. false

Considering the company's business objectives and policies can dictate what?

A) If the message is clear and meaningful B) If the purpose is cost effective for the organization C) If the time is right for the message D) If the purpose of the message is realistic E) If the message will change anything in the organization