The SQL keyword PRIMARY KEY is used to designate the column(s) that are the primary key for the table

When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing

He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg? A) formulated marketing B) entrepreneurial marketing C) ambush marketing D) undercover marketing E) intrepreneurial marketing

A retailer can most easily improve its collection period by a significant degree by _____

a. switching to vendors which grant liberal credit terms b. raising its initial markup c. encouraging retail credit customers to use bank and commercial credit cards d. using point-of-sale systems