When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing
He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg?
A) formulated marketing
B) entrepreneurial marketing
C) ambush marketing
D) undercover marketing
E) intrepreneurial marketing
B
Business
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Cash flows are affected by financial planning decisions. Which of the following is not correct?
A) Insurance payments are a cash outflow B) Investing in stock is a cash outflow C) Buying on time results in a cash inflow D) Income is a cash inflow
Business
The organizational design of simple structure is highly risky
Indicate whether the statement is true or false
Business