A retailer can most easily improve its collection period by a significant degree by _____
a. switching to vendors which grant liberal credit terms
b. raising its initial markup
c. encouraging retail credit customers to use bank and commercial credit cards
d. using point-of-sale systems
c
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Selecting the right medium for your presentation is
A) easy because you're simply giving a speech. B) an important decision since technology offers a number of choices. C) only an issue when addressing audiences from other cultures. D) not something you need to think about early on. E) a secondary concern as long as your content is good.
________ distribution typically allows manufacturers to develop good working relationships with intermediaries and expect a better-than-average selling effort
It also gives producers good market coverage with more control and less cost than intensive distribution. A) Vertical B) Selective C) Horizontal D) Comprehensive E) Inclusive