A tenant in good standing under a valid five-year lease which makes no mention of assignment or sub-leasing, may legally do which of the following:

A: May sublease the property to another, but only with the consent of the lessor;
B: May assign, but cannot sublease to another;
C: May sublease to another, but can assign only with the consent of the lessor;
D: May sublease or assign the leasehold to anyone, since the lease made no mention of any restrictions on such action.

Answer: D: May sublease or assign the leasehold to anyone, since the lease made no mention of any restrictions on such action.

Business

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The Middle East does not have a single societal type with a typical belief, behavior, and tradition

Each capital and major city in the Middle East has a variety of social groups that can be differentiated on the basis of religion, social class, education, and degree of wealth. Indicate whether the statement is true or false

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Which of the following is the lowest level on which marketers can position their brands in target customers' minds?

A) beliefs and values B) product benefits C) product attributes D) after-sale services E) brand equity

Business