Which of the following is the lowest level on which marketers can position their brands in target customers' minds?
A) beliefs and values
B) product benefits
C) product attributes
D) after-sale services
E) brand equity
C
Business
You might also like to view...
The entire contract in health insurance includes all of the following EXCEPT
A) riders attached to the policy B) endorsements to the policy C) the policy itself D) the Buyer's Guide
Business
Which of the following is a form of protectionism?
A) joint ventures B) bribery C) extortion D) collectivism E) local content rules
Business