The Middle East does not have a single societal type with a typical belief, behavior, and tradition
Each capital and major city in the Middle East has a variety of social groups that can be differentiated on the basis of religion, social class, education, and degree of wealth.
Indicate whether the statement is true or false
TRUE
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________ involves a five-step process called DMAIC (define, measure, analyze, improve, and control) designed to improve quality
A) Total quality management (TQM) B) Cannibalization C) ISO 9000 D) ISO 14000 E) Six Sigma
Which of the following statements about customer relationship management (CRM) programs is true?
A) The success of a CRM program relies on its use of mass communication channels. B) CRM programs include information gathered from each customer touchpoint. C) Internet technology is a barrier to the successful implementation of CRM programs. D) To succeed, all companies should engage in CRM every time they interact with a customer. E) Only consumer marketers can benefit from the use of CRM programs.