The residual market for auto insurance is designed to provide insurance to
A) superior risks who qualify for substantial discounts.
B) owners of vintage/antique autos where the replacement cost far exceeds the actual cash value.
C) drivers who are unable to obtain coverage in the standard market.
D) businesses that need to insure a fleet of vehicles under a single policy.
Answer: C
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Which of the following is a branding and packaging consideration for companies considering global marketing?
a. different currencies in each country, exchange rates, and final retail prices b. whether to use different brand names in the same markets for the same products c. product labelling, package aesthetics, and climate considerations d. whether to use one brand name with adaptation to local markets or to use one name but adapt and modify it for each local market
Standardized print campaigns can be used for all of the following except:
A) visual appeal. B) industrial products. C) high-tech consumer products. D) voiceovers TV commercials. E) stereotype advertising.