Which of the following is a branding and packaging consideration for companies considering global marketing?
a. different currencies in each country, exchange rates, and final retail prices
b. whether to use different brand names in the same markets for the same products
c. product labelling, package aesthetics, and climate considerations
d. whether to use one brand name with adaptation to local markets or to use one name but adapt and modify it for each local market
Ans: c. product labelling, package aesthetics, and climate considerations
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A word may have emotional or evaluative meanings beyond its dictionary definition. This refers to which one of the following?
A. Denotation D. Inflection B. Resonance E. Reflection C. Connotation
A number of benefits are payable under no-fault plans. Under one provision, benefits are paid for tasks normally performed by the insured, including such things as lawn care, housework, and home repairs. These tasks are called
A) home health care services. B) hospice services. C) activities of daily living. D) essential services expenses.