Which of the following is the best example of trended data?
A) responses from surveys about current fashions and fads collected from 100 teenagers over the period of a weekend
B) responses from surveys about packaged goods brand attributes collected every six months from the same set of 100 parents ages 29-39
C) telephone responses from a direct response television ad aired on different channels at different times over the course of a month
D) comparisons of competitors' sales performance in a single business quarter
E) interview responses that have been adjusted to compensate for bias from the interviewers
B
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With the help of an example, explain why a company's competition may not be from companies in the same category
What will be an ideal response?
Which of the following statements about segmenting international markets is true?
A) Countries in close physical proximity to each other have similar cultural, economic, and political environments. B) Consumers in one country's market have more in common with each other than they do with consumers in other countries. C) Segments that span national boundaries can be more valuable to companies than segments that exist within a single country. D) The basis for grouping customers across country borders should be immigration. E) Global marketing strategies that identify consumer needs and wants within national boundaries are the most successful.