Which of the following statements about segmenting international markets is true?

A) Countries in close physical proximity to each other have similar cultural, economic, and political environments.
B) Consumers in one country's market have more in common with each other than they do with consumers in other countries.
C) Segments that span national boundaries can be more valuable to companies than segments that exist within a single country.
D) The basis for grouping customers across country borders should be immigration.
E) Global marketing strategies that identify consumer needs and wants within national boundaries are the most successful.

C