With the help of an example, explain why a company's competition may not be from companies in the same category
What will be an ideal response?
Student answers will vary. Category membership includes the products or sets of products with which a brand competes and which function as close substitutes.
After having spent billions of dollars building their networks, cell phone carriers AT&T, Verizon Wireless, and Sprint face the threat of new competition emerging as a result of a number of changes in the marketplace: Skype and the growth of Wi-Fi hotspots, municipal Wi-Fi networks built by cities, and dual mode phones that can easily switch networks.
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Which of the following classifications of securities had the largest one-year return over the period 1950-1999?
A) Small-company stocks B) Long-term government bonds C) 3-month U.S. Treasury bills D) Large-company stocks
Which of the following goods are typically produced under a make-to-order approach?
A) expensive high-volume goods B) cheap high-volume goods C) very expensive low-volume goods D) mass-produced goods E) goods from external vendors