Which of the following has caused proprietary software solutions to implement electronic data interchange systems become obsolete?

Skincare company E&OE retails its products through standalone stores or through its own stores within malls. The management uses this method so that customers are sure of finding only E&OE products at the stores and the brand image remains strong

In this scenario, what can E&OE do to generate consumer interest while retaining its exclusivity?

Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets

A) focused marketing programs B) horizontal diversification programs C) backward integration strategies D) new pull strategies E) new push strategies