Skincare company E&OE retails its products through standalone stores or through its own stores within malls. The management uses this method so that customers are sure of finding only E&OE products at the stores and the brand image remains strong
In this scenario, what can E&OE do to generate consumer interest while retaining its exclusivity?
Student answers may vary.
E&OE can do any or all of the following:
Feature blockbuster distinctive merchandise events.
Feature surprise or ever-changing merchandise.
Feature the latest or newest merchandise first.
Offer merchandise-customizing services.
Offer a highly targeted assortment.
Business
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