Through the data mining application of ________, marketers offer promotions to noncustomers who share demographic characteristics with current customers
A) customer retention
B) customer loyalty
C) customer acquisition
D) customer abandonment
E) market basket analysis
C
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AIDA stands for
A) appeal, indirect, direct, action. B) anticipate inquiry in doing adjustments. C) assume, insist, describe, act. D) attention, interest, desire, action. E) assess, inform, decide, anticipate.
How does modern media and technology affect a marketer's understanding of public feedback during a crisis?
A) downplaying a marketing crisis through the limitations of minor media outlets B) making the feelings of the majority and the minority unclear to marketers C) defending firms from unwarranted rumors through media mentions D) using word-of-mouth to stifle the spread of false information E) reflecting consumer marketing trends and connector influence