How does modern media and technology affect a marketer's understanding of public feedback during a crisis?
A) downplaying a marketing crisis through the limitations of minor media outlets
B) making the feelings of the majority and the minority unclear to marketers
C) defending firms from unwarranted rumors through media mentions
D) using word-of-mouth to stifle the spread of false information
E) reflecting consumer marketing trends and connector influence
B
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Indicate whether the statement is true or false
Individuals engage in ________ because it is impossible for them to assimilate everything they see and can take in only certain stimuli
A) selective perception B) cognitive dissonance C) self-serving bias D) emotional labor E) self-fulfilling prophecy