AIDA stands for
A) appeal, indirect, direct, action.
B) anticipate inquiry in doing adjustments.
C) assume, insist, describe, act.
D) attention, interest, desire, action.
E) assess, inform, decide, anticipate.
Answer: D
Explanation: D) Using the AIDA model to persuade someone to purchase your product, you first work to gain the attention of your audience, and then try to secure a genuine interest in your product. This is followed by creating the desire on an emotional level to obtain your product and finally carrying out the action to actually purchase the product.
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