________ allow(s) designers of Web documents to create their own customized tags, enabling the definition, transmission, validation, and interpretation of data between applications and between organizations

Product categories are considered to be the business units that should be customized on a store-by-store basis to satisfy customer needs. Which of the following best describes this process?

A) category management B) market segmentation C) efficient consumer response D) continuous replenishment program

Organix Foods, a U.S. firm, is expanding its operations overseas. Executives at the firm plan to take a polycentric approach to international marketing. Which of the following actions will Organix most likely take?

A) using the same marketing mix in domestic and foreign markets B) customizing the marketing mix for each foreign market C) standardizing the marketing mix and product D) developing a bilingual marketing mix