Product categories are considered to be the business units that should be customized on a store-by-store basis to satisfy customer needs. Which of the following best describes this process?
A) category management
B) market segmentation
C) efficient consumer response
D) continuous replenishment program
A
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Indicate whether the statement is true or false
Which of the following is the overarching principle that a financial manager should follow when making decisions?
A) Decisions should generate the greatest benefits for the firm. B) Decisions should provide benefit to the firm without incurring costs. C) Decisions should be on behalf of the firm's owners that give the greatest benefit to those owners, the firm's employees and the firm's other stakeholders. D) Decisions should increase the value of the firm to its investors.