Organix Foods, a U.S. firm, is expanding its operations overseas. Executives at the firm plan to take a polycentric approach to international marketing. Which of the following actions will Organix most likely take?
A) using the same marketing mix in domestic and foreign markets
B) customizing the marketing mix for each foreign market
C) standardizing the marketing mix and product
D) developing a bilingual marketing mix
B
Business
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Fill in the blank(s) with the appropriate word(s).
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When communicating with angry customers, it is most effective to:
a. yell louder than they yell. b. pass them off to a co-worker. c. roll our eyes. d. ask them to explain their situation and attempt to find effective solutions.
Business