Define Hofstede's five dimensions that lends each national culture its distinctiveness and

unique character.

What will be an ideal response?

Hofstede developed five basic cultural dimensions along which cultures differ: individualism,
power distance, uncertainty avoidance, masculinity, and time orientation (Table 2-2).

Business

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No large companies have used cause-related marketing so far

Indicate whether the statement is true or false a. True b. False

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Company growth through diversification involves offering modified or new products to the company's current markets

Indicate whether the statement is true or false

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