No large companies have used cause-related marketing so far
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Examples of cause-related marketing used by large companies are abundant. Nike and the Livestrong Foundation have sold more than 80 million Livestrong bracelets for cancer research. In one of the most unusual examples of cause-related marketing, Coca-Cola is trying to build better relationships between the people of India and Pakistan.
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Presidents Clinton and Bush, along with General Motors and Mobil Oil, all utilized public relations well by being candid with their publics
Indicate whether the statement is true or false
Which of the following would be a legitimate method to convert an order paper to a bearer paper?
A) indorsement B) adding the term "pay to the order of" C) delivering the order paper D) specifying a payee