Company growth through diversification involves offering modified or new products to the company's current markets

The partnership name may be changed at will by agreement.

a. true b. false

Which of the following is a disadvantage of straight product extension?

A) It involves additional product development costs. B) It involves changing the product to meet local requirements. C) It requires planning a new promotional strategy to promote the product. D) It can be costly in the long run if products fail to satisfy consumers in specific global markets. E) It requires making changes in the manufacturing process.