"Relative advantage" is the degree to which an innovation is perceived as difficult to understand and use

Somatyping divides people into 3 basic body types

Indicate whether the statement is true or false

According to the text, Fritz Hippler’s observation that, “People only want to see things

that they find to be agreeable” is consistent with which of the following principles of communication?

a. the principle of selective exposure b. the principle of voter volatility c. the principle of reinforcement d. the principle of conversion e. the principle of stabilization