According to the text, Fritz Hippler’s observation that, “People only want to see things
that they find to be agreeable” is consistent with which of the following principles of
communication?
a. the principle of selective exposure
b. the principle of voter volatility
c. the principle of reinforcement
d. the principle of conversion
e. the principle of stabilization
a.
Communication & Mass Media
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________ is a term used to describe the hesitancy of subordinates to communicate negative news up the chain of command and their tendency to distort such news to place it in a more positive light
A) Upward distortion B) Rational concern C) Downward distortion D) Irrational concern
Communication & Mass Media
Drawing from common experiences, such as learning how to drive, is a means of establishing common ground with an audience
Indicate whether the statement is true or false
Communication & Mass Media