Around what percentage of in the total United States population uses social networks?

The first step of a market research program is to establish the problem to be addressed

Indicate whether the statement is true or false

Which of the following was NOT discussed as a way that "Online data collection has profoundly changed the marketing research landscape, particularly in the case of online panels"?

A) Company managers can retrieve tabulated customer reactions on a daily basis. B) Online surveys are generally believed to effect response quality equal to telephone or mail surveys. C) Because the researcher can monitor the progress of the online survey on a continual basis, it is possible to spot problems with the survey and to make adjustments to correct these problems. D) The speed, convenience, and flexibility of online surveys make them very attractive. E) Online questionnaires afford a great deal of control to marketing researchers, normally with the survey being self-administered.