Which of the following was NOT discussed as a way that "Online data collection has profoundly changed the marketing research landscape, particularly in the case of online panels"?
A) Company managers can retrieve tabulated customer reactions on a daily basis.
B) Online surveys are generally believed to effect response quality equal to telephone or mail surveys.
C) Because the researcher can monitor the progress of the online survey on a continual basis, it is possible to spot problems with the survey and to make adjustments to correct these problems.
D) The speed, convenience, and flexibility of online surveys make them very attractive.
E) Online questionnaires afford a great deal of control to marketing researchers, normally with the survey being self-administered.
E
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In selecting the proper survey method, researchers balance:
A) the cost of the project with what the client is willing to pay. B) the time limitation of the client with the speed at which surveys must be conducted in order to have a profitable research firm. C) the quality of information desired with the requirement to take advantage of today's technology. D) the quality of information desired with time deadlines and budget constraints. E) what their employer wants, in addition to what the researchers want.
Barbara is considered to be a contingent worker by her employer. Which statement below best describes Barbara's role in her workplace?
A) An individual whose job has been redesigned. B) An individual whose job has been reengineered. C) An individual who has skills needed to perform a job. D) An individual who is hired temporarily and receives no benefits.