Growth firms generally pay regular dividends to stockholders

Gangsta Industries produces a variety of anti-crime and safety products such as burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Gangsta sells to households, businesses, and government agencies. They have found that each market group requires a different marketing strategy. Gangsta would probably benefit from departmentalization by:

A. function. B. process. C. customer type. D. market opportunities.

Jordan's firm enters new markets by tweaking products for new customers, uses variations on a core product to stay one step ahead of the market, and creates interim solutions for industry-wide products. In other words, it pursues ________

A) disruptive technologies B) incremental innovation C) complex innovations D) discontinuous innovations E) radical innovations