Gangsta Industries produces a variety of anti-crime and safety products such as burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Gangsta sells to households, businesses, and government agencies. They have found that each market group requires a different marketing strategy. Gangsta would probably benefit from departmentalization by:
A. function.
B. process.
C. customer type.
D. market opportunities.
Ans: C. customer type.
Business
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Richard is fearful of ________________ because his supervisor has a tendency to be quite harsh in her criticisms of his selling skills.
A. Electronic training methods B. Classroom training C. Role-playing D. On-the-job training E. Videoconferencing
Business
When two people metacommunicate, they
A) misinterpret what each other is saying. B) agree to disagree. C) agree to agree. D) communicate about how they are communicating.
Business