Jordan's firm enters new markets by tweaking products for new customers, uses variations on a core product to stay one step ahead of the market, and creates interim solutions for industry-wide products. In other words, it pursues ________
A) disruptive technologies
B) incremental innovation
C) complex innovations
D) discontinuous innovations
E) radical innovations
E
Business
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U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be answered first?
A) What percentage of the budget should be allocated to U-Frame-It radio ads? B) Which type of media vehicle is most appropriate for U-Frame-It ads? C) What are the media objectives of U-Frame-It? D) How does U-Frame-It's competition advertise? E) What is the demographic of U-Frame-It's customer base?
Business
The implementation phase of the ERP life cycle is also sometimes called the ________ stage
A) Go-Live B) shortest C) longest D) failure E) none of the above
Business