An inconsistent values problem is created when different users have coded the same data entries differently

The two types of buyer behaviors the marketing team must understand are business-to-business behaviors and:

A) local community activities B) governmental purchase C) consumer buyer behaviors D) competitive actions

The effect of a self-fulfilling prophecy is that _____

a. we see new information more accurately b. we look for information that confirms our prior perceptions c. we are more likely to see information that disconfirms our prior perceptions d. we look for information that is most negative