A successful new product or service must
a. satisfy a customer need.
b. use distribution channels similar to the competition.
c. combine industries.
d. all of the above.
a
You might also like to view...
When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in
traditional category and industry terms. A) factor elimination B) marketing myopia C) factor reduction D) category points-of-parity E) reliance on product description
Which of the following should be considered closely before Chisholm recommends increasing production to take advantage of the current exchange rate?
A) What is the expected outcome of Plas-Tex negotiations with an Asian manufacturer? B) How much revenue did Plas-Tex generate from European sales last year? C) What will be the effect on Plas-Tex if the euro depreciates more than the U.S. dollar? D) What has been the historic impact of capital flight on Plas-Tex revenues?