When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in
traditional category and industry terms.
A) factor elimination
B) marketing myopia
C) factor reduction
D) category points-of-parity
E) reliance on product description
B
Business
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_________ - share authorized and issued but no longer outstanding because they have been repurchased by the corporation. Preemptive rights do not apply to treasury shares.
Fill in the blank(s) with the appropriate word(s).
Business
For some products, affective ads are an effective approach because there are no real tangible differences among the brands
Indicate whether the statement is true or false
Business