For some products, affective ads are an effective approach because there are no real tangible differences among the brands

If a respondent does not have access to information needed to answer an item, then the participant has been exposed to a:

a. unanswerable item. b. leading item c. incomprehensible item. d. double-barreled question. e. primary item.

If a company shows a loss in a given year, it cannot pay a dividend on the common stock

Indicate whether the statement is true or false.