Carls Jr. came out with a new hamburger and released it in two different cities with two different price points. Marketers at Carls Jr
then analyzed the different levels of purchase made at the two different price points, planning on using the information to help them set a nationwide price for the new offering. This is an example of ________.
A) observational research
B) behavioral research
C) qualitative research
D) explanatory research
E) survey research
D
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Which of the following is a marketing strategy that can be used when a given customer segment shows relatively high values for frequency and monetary value, but a low value for recency?
a. An upselling strategy b. A "We Want You Back" strategy c. A "Buy One,Get One Free" strategy d. All of the above
Motivation ________
A) is the cause of a complex set of psychological influences and external forces B) is identical to productivity C) can be measured in the amount of effort one gives and persistence one has D) has little connection to success or productivity