Discuss some of the key planning considerations of marketing communications
What will be an ideal response?
Planning a marketing communications campaign should reflect a good understanding of the service product and how well prospective buyers can evaluate its characteristics in advance of purchase. It is therefore essential to understand target market segments and their exposure to different media, as well as consumers' awareness of the product and their attributes toward it.
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Performance appraisal is an informal system of review and evaluation of individual or team task performance
Indicate whether this statement is true or false.
Which of the following tasks is performed during the finalizing phase of project management?
A) solving problems B) documenting and reporting project progress C) revising budget D) preparing archival documents