Briefly discuss the three objections raised in opposition to neuromarketing
What will be an ideal response?
Lack of external validity - there is no accepted link (yet) between neurological response and brand-related actions
ethics - is the collection of this type of information (and potential manipulations that it might lead to) ethical and reasonable?;
distraction - shifts advertisers' efforts from creating great advertising to advertising that "moves the needle"
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Selena is a single parent paying for her home. She is concerned about where her children will live if she suddenly dies. Her primary reason for purchasing life insurance is
A) cash accumulation B) liquidity C) estate creation D) mortgage payoff"
When Jose looks at the jobs his brothers and sisters have and those of his neighbors, he feels proud. His job seems so much better, more rewarding, and more fulfilling. What individual job satisfaction factor accounts for Jose's attitude?
A) Coworker influence B) Opinions of others C) Comparisons D) Job involvement