A buy-and-hold strategy is generally riskier than a market-timing strategy

Which of the following is true about a pull communication strategy?

A) It uses uses channel marketing instead of direct marketing. B) It is directed at end-users. C) It uses tools such as sales incentives and co-op advertising. D) It motivates retailers to carry a particular product or brand. E) It aims to build the interest, purchase, inventory, and marketing efforts of its intermediaries.

A camera retailer estimates that it can sell 1,000 rolls of film each year. Each roll costs the retailer $1.50; holding costs equal 25 percent of unit costs; and order costs are $15 per order. The economic order quantity is _____ rolls

a. 173 b. 283 c. 375 d. 500