Which of the following is true about a pull communication strategy?
A) It uses uses channel marketing instead of direct marketing.
B) It is directed at end-users.
C) It uses tools such as sales incentives and co-op advertising.
D) It motivates retailers to carry a particular product or brand.
E) It aims to build the interest, purchase, inventory, and marketing efforts of its intermediaries.
B
Business
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The bottom line of the competitor analysis is a forecast of their likely marketing strategies over the next year
Indicate whether the statement is true or false
Business
Which of the statistical techniques below does not involve a metric independent variable (Figure 16.1 in the text)?
A) t test B) ANOVA C) regression D) Both A and B are correct.
Business