Sharing jokes and stories with people you work with is an example of a personal ritual

The target audience of a campaign is asked to watch a new TV ad. Just 24 hours after release of the ad, the company sends personnel to interview those who participated in watching it. What is this strategy called?

a) Day-after recall b) Survey research c) Attitude measurement d) Accurate dissemination

Working agendas serve many purposes, including all of the

following functions, EXCEPT: a. avoiding the interference of hidden agendas. b. providing a road map for the discussion that keeps the group on track. c. helping members prepare for meetings. d. providing an outline of items to be discussed and tasks to be accomplished. e. setting the order in which items will be discussed during a meeting.