The target audience of a campaign is asked to watch a new TV ad. Just 24 hours after release of the ad, the company sends personnel to interview those who participated in watching it. What is this strategy called?

a) Day-after recall
b) Survey research
c) Attitude measurement
d) Accurate dissemination

a

Communication & Mass Media

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Impression management represents the strategies you use to shape others' impressions of you in order to gain influence, power, sympathy, or approval

Indicate whether the statement is true or false

Communication & Mass Media

Robinson (1998) found that “[a]s doctors and patients accomplish regular tasks preparatory to dealing with patients’ chief complaints, doctors use gaze and body orientation to communicate that they are preparing but not yet ready to deal with those complaints. In response, patients wait for their doctors to solicit their chief complaint” (p. 97)

Given the description of his primary conclusions, what was the purpose of the Robinson’s analysis of doctor-patient conversations? a. exploration b. description c. causal/functional explanation d. understanding

Communication & Mass Media